Sweep

Co-founded a free-to-play sports prediction platform, ran it two and a half years. Fans picked outcomes on live MLB and NFL games; brands got the audience and the data.

Anheuser-Busch anchored it — Budweiser, Bud Light, Michelob Ultra — plus Turner, TaylorMade and the Grand Ole Opry. Budweiser alone hit ~47k players and 740k entries, and we spun off a March Madness streak game for Bud Light.

I owned the Playsweep engine end to end: game mechanics, the Messenger and SMS channels, prize fulfillment, analytics.