Sweep

Anheuser-Busch · 2018 — 2021

The Budweiser Sweep inside the Facebook Messenger webview: a contest list, a timed question, and a team leaderboard

Play it from a Messenger thread. Nothing to download.

Fans picked outcomes on live MLB and NFL games, all inside Facebook Messenger. Nothing to download.

That's most of why it worked. Facebook brought 17,642 signups at 68% completion. The plain landing page managed 13.5%.

Budweiser was the big one: ~47k players, 740k entries, 19 teams. The Playsweep engine later ran Bud Light, Michelob Ultra, Turner, TaylorMade and the Grand Ole Opry.

Stack

  • Ruby
  • Rails
  • Node.js
  • Facebook Messenger Platform
  • Twilio
  • Redis
  • Sidekiq
  • Postgres